Positioning this film as the must watch biopic of 2024, we created social creative for international markets and ran a powerful UK campaign encompassing publicity, social, stunts and events...
Rare brought us on to collaborate with them on their award-winning pirate adventure, Sea of Thieves. The challenge was to build an out-of-game experience for their second Mystery event, engaging the SoT community with an engrossing ARG treasure hunt; merging real world and in-game activations.
Substance Global was thrilled to team up with our partners at Square Enix to roll out an enticing campaign for Octopath Traveller II.
PR activations, influencer partnerships, and a whole suite of TikTok friendly social assets that gave a fresh twist to this nostalgic classic. Get in loser, we’re going to the cinema.