We’re driven by genuine partnerships, relentless creativity, diverse opinions, experience and ideas to build original campaigns that elevate our clients’ brands.

We partnered with Prime Video to bring the magic of The House of the Spirits to life, by developing two activations built around the spirit of the novel.

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To celebrate the release of Project Hail Mary, Sony Pictures International came to us to bring the hero alien ‘Rocky’ to his very own Premiere.

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For the release of Billie Eilish – Hit Me Hard and Soft: The Tour, we delivered a fan-first social campaign that transformed the London premiere and exclusive junket into must-follow moments online. By combining junket talent access, creator partnerships and authentic fan participation, we created a campaign that celebrated Billie's community while driving conversation across Paramount UK's social channels.

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Bringing PUBG MOBILE to the heart of Berlin's World Cup fan experience, connecting football passion with battle royale gameplay through an immersive, social-first activation.

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We partnered with Prime Video to deliver a creator-first campaign celebrating the launch of ELLE Season 1, designed to reintroduce Elle Woods to a new generation while reigniting the cultural love for one of pop culture's most iconic characters. Across New York and London, we created premium experiences that immersed creators in Elle's world, inspiring authentic, social-first storytelling. From the exclusive ELLE World New York City creator trip to the London premiere, every touchpoint was designed to capture the glamour, confidence and playful spirit of ELLE.

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Services

Strategic and digital content marketing services.

Substance Global is a creative marketing agency that specialises in content and strategy across digital, social and PR for a global high profile client base.

Clients

  • Universal Pictures 

  • Disney

  • Sony Pictures Entertainment

  • XBOX

  • The Pokémon Company 

  • Netflix

  • Amazon

  • Warner Brothers

  • Everyman Cinema

  • SEGA

  • Paramount Pictures

  • Dreamworks

  • Lionsgate

  • CBS

  • BBC

  • Penguin Random House

  • AMC/CBS

  • Amgen

Don't take our word for it

Darby Sedighan

Executive Director, Corporate Affairs, Obesity Portfolio

Amgen

"Substance is a true partner across our business. Their fantastic team is adaptable and agile, supporting Amgen globally with their strategic, creative and data-fuelled insights."

Mike Reeder

Director of Digital Marketing

The Walt Disney Company

Matt Scowcroft

Head of Digital

Paramount Pictures

Chris Lewis

Global/EMEA 3rd Party Marketing Lead

Xbox

"Substance is a true partner across our business. Their fantastic team is adaptable and agile, supporting Amgen globally with their strategic, creative and data-fuelled insights."

Contact

London

Unit 406

Metropolitan Wharf

70 Wapping Wall

London E1W 3SS

Telephone

+44 (0)20 7067 4730

Los Angeles

4500 Park Granada

#204 Calabasas

CA 91302

Telephone

+1 310 227 9575

Dallas

3232 McKinney Avenue

Suite 500

Dallas, Texas, 75204

Buenos Aires

Telephone

+54 9 11 6560 0007

Say hello