We partnered with Prime Video to bring the magic of The House of the Spirits to life, by developing two activations built around the spirit of the novel.
To celebrate the release of Project Hail Mary, Sony Pictures International came to us to bring the hero alien ‘Rocky’ to his very own Premiere.
For the release of Billie Eilish – Hit Me Hard and Soft: The Tour, we delivered a fan-first social campaign that transformed the London premiere and exclusive junket into must-follow moments online. By combining junket talent access, creator partnerships and authentic fan participation, we created a campaign that celebrated Billie's community while driving conversation across Paramount UK's social channels.
Bringing PUBG MOBILE to the heart of Berlin's World Cup fan experience, connecting football passion with battle royale gameplay through an immersive, social-first activation.
We partnered with Prime Video to deliver a creator-first campaign celebrating the launch of ELLE Season 1, designed to reintroduce Elle Woods to a new generation while reigniting the cultural love for one of pop culture's most iconic characters. Across New York and London, we created premium experiences that immersed creators in Elle's world, inspiring authentic, social-first storytelling. From the exclusive ELLE World New York City creator trip to the London premiere, every touchpoint was designed to capture the glamour, confidence and playful spirit of ELLE.
"Substance is a true partner across our business. Their fantastic team is adaptable and agile, supporting Amgen globally with their strategic, creative and data-fuelled insights."
"Substance is a true partner across our business. Their fantastic team is adaptable and agile, supporting Amgen globally with their strategic, creative and data-fuelled insights."




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