Bringing PUBG MOBILE to the heart of Berlin's World Cup fan experience, connecting football passion with battle royale gameplay through an immersive, social-first activation.
We partnered with Prime Video to deliver a creator-first campaign celebrating the launch of ELLE Season 1, designed to reintroduce Elle Woods to a new generation while reigniting the cultural love for one of pop culture's most iconic characters. Across New York and London, we created premium experiences that immersed creators in Elle's world, inspiring authentic, social-first storytelling. From the exclusive ELLE World New York City creator trip to the London premiere, every touchpoint was designed to capture the glamour, confidence and playful spirit of ELLE.
We extended the adventure beyond the big screen, creating a suite of social-first content that celebrated the charm, humour and unforgettable characters of Pixar's Hoppers for its home entertainment release.
We reignited the conversation around Prime Video's breakout comedy series, turning the launch of Jury Duty: Company Retreat into a social-first campaign that delighted returning fans while introducing an entirely new audience to the show.
An epic campaign with kick-butt creative, glamourous events and an elegant, badass experiential activation, befitting of the Pretty Lethal ballerinas.
"Substance is a true partner across our business. Their fantastic team is adaptable and agile, supporting Amgen globally with their strategic, creative and data-fuelled insights."
"Substance is a true partner across our business. Their fantastic team is adaptable and agile, supporting Amgen globally with their strategic, creative and data-fuelled insights."




Copyright © Substance Global 2026
Website by Antiblanks