We kicked off STX’s UK distribution arm with a bang, positioning Taylor Sheridan as not only a first-class writer but an up-and-coming director. Highlighting the stellar cast – with Jeremy Renner and Elizabeth Olsen, and screening the film wide to garner critical acclaim.
WHAT WE DID
To get the audience’s creative juices flowing, we partnered with poster design site PosterSpy, providing a brief to designers to create their very own poster for Wind River.
A reader screening was launched in partnership with Den of Geek, to ensure that we were getting dedicated film fans along to a preview of the movie, and to spread their reactions via social media.
On the digital creative side, we created animated review videos that demonstrated the critical acclaim, for use across both organic and paid social. In addition, we developed an Instagram 9-Grid, placed exclusively with the Picturehouse Cinemas social channels – which launched into individual thematic videos and static content.
The PosterSpy poster design competition garnered a whopping 116 entries, with the winning entry printed sent to outlets and exhibitors.
Despite no talent access for this title, we secured editorial features on The Culture Trip (10m UUM), the Spotify soundtrack on Little White Lies (350k UUM), and great reviews across MailOnline (234m UUM), Guardian (125m UUM) and Telegraph (98m UUM).