Having worked with Universal International on Get Out and Happy Death Day, we were brought back on board to produce social creative for Blumhouse Productions’ latest horror outing Truth or Dare. The key to this campaign was producing creative that could effectively reach the film’s young target audience. As the creative was intended for use internationally we also had to keep localisation in mind for final delivery.
TRUTH OR DARE
WHAT WE DID
Truth or Dare’s cast is full of well known faces from TV, including Lucy Hale (Pretty Little Liars), Tyler Posey (Teen Wolf) and Violet Beane (The Flash). To capitalise on this we created a series of Character Cards that highlighted the talent while also revealing a glimpse of their part in the plot.
We created a series of Kinetic Type Videos to introduce the rules of this twisted game of truth or dare. The text was big and bold, targeting the majority of social users who don’t have their sound on.
To get fans engaged and joining in with the game themselves, we created a series of graphics challenging them to do a dare or tell the truth. As well as creating individual static cards for posting, we also gamified the creative further by producing a looping video made of these graphics. Fans were encouraged to pause the video to see which Truth or Dare they needed to do.
Our creative was used in 31 countries across 49 Facebook and Instagram accounts. The Character Cards received over 69,000 engagements, and the Truth and Dare Challenge Cards garnered 43,000 engagements. The Tap to Pause game version of the Challenge creative had 1.4 millions views worldwide with an additional 1.7 millions views for the Kinetic Type Videos.