Kick-starting with London Film Festival in October 2017 through to release week in January 2018, we led a thorough screening programme with key critics, outlets and influencers to ensure positive word of mouth and anticipation for a UK release. Our robust press office and dedicated social media community team ensured that every accolade was monitored and celebrated throughout the campaign – from capturing (and banking some items until release week) London Film Festival talent time through to week of release Golden Globe wins. A Den of Geek reader screening ran the day before UK release to encourage positive sentiment and buzz on Twitter amongst cinephiles.
Our creative studio designed a bespoke suite of social assets created to specifically to hero moments in the film that would particularly resonate with UK audiences and engage them up to the later release date.
A poster design competition ran with PosterSpy, tapping into their vast creative network via their social channels.