We delivered Picturehouse a suite of social creative that highlighted the film’s comedic and edgy narrative, while pushing the prestige of the cast.
WHAT WE DID
Animated countdowns were used to drum up excitement and alert fans to the film’s release. Countdown text was embedded to make them feel part of the celebratory atmosphere. A set of animated quote cards was used to push the high-profile cast. These were also animated, using video clips to give them a more dynamic feel.
We also created a set of three 15” review videos which pushed the film’s critical acclaim and drew on different themes: Celebration, Civilised Chaos, Comedy.
Because of the strength of our social creative, combined with our expertise in creating rich ads on The Guardian, Picturehouse also tasked us with creating a Fabric Takeover.