Our creative team were ecstatic to discover they were going to get the opportunity to work on such a beautiful and meticulously created animated feature film. However, the characters and the world they lived in were so creatively rich that we knew the pressure was on to produce a suite of assets that were befitting of such a critically acclaimed film.
We quickly decided that focusing on the widespread critical acclaim around the film was a great way to drive interest on social. We created a series of review-led short form reviews that generated strong engagement especially when shared in release date.
Another initiative to was to partner with the great people at Get Into Film to run a claymation workshop where children aged 7 to 11 to got the opportunity to make their own claymation aninamtion. To showcase the loveable charcters and further develop the childrens understanding of the film, we created a fun activity sheet and stickers which were a huge hit!