We positioned Aronofsky’s mother! as the most talked about movie of the year, building on the controversial allegory, highlighting the director’s iconic artistic style and the strength of Jennifer Lawrence’s performance.
WHAT WE DID
With access to the film’s incredible talent, we secured a Darren Aronofsky interview with Dazed Digital to appeal to passionate and dedicated film fans who were familiar with the director’s previous work, and reached a broader mainstream audience with a Jennifer Lawrence interview on The Hook.
From a social perspective, we recruited influencers Jack Howard and Hazel Hayes to attend a themed mother! dinner event in Paris, which was supported with a promotional desk drop of realistic chocolate hearts – which secured coverage with sites such as Yahoo Movies UK, Digital Spy and Indy Film.
Hazel and Jack attending the Paris mother! dinner resulted in 12 social posts from Hazel Hayes with combined likes of 83.9k, and 3 social posts from Jack Howard with combined likes of 28.9k.
Our online publicity campaign saw distribution of 11 assets, securing 306 pages of UK media coverage and hailing an OTS figure of 1.53 billion.