We were brought on to create a suite of social creative to draw in the wider cinema-going public than wouldn’t naturally see an independent drama.
WHAT WE DID
To position Daphne as a more relatable, naturally funny character, we brought her words to life with Dynamic Texted Video.
A review video and a set of review cards hooked in viewers unfamiliar with the cast by pushing the film’s critical acclaim.
The film’s rich dialogue was highlighted with quote cards, using a mix of stills and hand-drawn illustrations.
Our creative was shared with the filmmakers, who were thrilled with the way we’d still been able to capture the spirit of the film. Our Dynamic Texted Video was a big hit with fans on Facebook, gaining over 149,000 views. After the success of our social creative, we also produced standard and rich ads.