To build excitement and awareness for the new British crime drama Gassed Up, we ran a wide-reaching campaign from the film’s screening at the BFI London Film Festival to its theatrical release...

Positioning this film as the must watch biopic of 2024, we created social creative for international markets and ran a powerful UK campaign encompassing publicity, social, stunts and events...

Rare brought us on to collaborate with them on their award-winning pirate adventure, Sea of Thieves. The challenge was to build an out-of-game experience for their second Mystery event, engaging the SoT community with an engrossing ARG treasure hunt; merging real world and in-game activations.

Substance Global was thrilled to team up with our partners at Square Enix to roll out an enticing campaign for Octopath Traveller II.